Google Web Site Ranking
A high Google Web site ranking is like having a prime real
estate location for an offline business. It’s one of the keys to
getting good traffic to an online business. The more traffic, the more
successful the site and the more potential there is to earn money from
Site Build It! teaches people how to build a successful online business. SBI! provides the process and tools for anyone to honestly achieve success. Even a novice can succeed using SBI!. Building an e-business takes hard work and motivation, but SBI! owners achieve success every day. Site Build It! success stories are written by people from all walks of life who are flourishing, gaining more freedom, flexibility and time to devote to their families.
Unfortunately, there are people on the Internet who are eager to achieve a high Google Web site ranking at any cost, even if that cost is to cross ethical boundaries and violate a sense of integrity. The bloggers who recently attacked SiteSell (the company behind SBI!) did so with black hat techniques that were blatantly unethical. They violated Google quality guidelines left and right, yet their pages still rank high in Google's and Bing’s Search Engines.
Of course, unethical behavior like the above hasn't only happened to SiteSell. There are more high profile cases that make it all the way to national news, like this one in the New York Times:
The owner of this Web site went so far as to treat his customers with violent threats and harass them to get his high Google Web site ranking. Needless to say, basing one's business on such unethical practices is not only reprehensible, it's illegal.
Had this case not been published in the New York Times, would Google have acted to penalize it? Judging by Google policy, the answer is, likely no.
". . . we do not remove a page from our search results simply because its content is unpopular or because we receive complaints concerning it," says Google on its Explanation of Search Results page.
"Although Google reserves the right to address such requests individually, Google views the integrity of our search results as an extremely important priority," it says. And, "We will, however, remove pages from our results if we believe the page (or its site) violates our Webmaster Guidelines, if we believe we are required to do so by law, or at the request of the webmaster who is responsible for the page."
In a perfect world where every Webmaster is honorable that’s fine. But it’s not a perfect world.
When folks actions to achieve a high Google Web site ranking are intentionally malicious, especially once they're earning income from such actions, you're out of luck. It's too bad for the victim, and from what Google says, it's not “their” problem.
In the high profile case above, although countless people complained online to Google, Google only heeded the complaints after the situation was exposed nationally.
It stands to reason then, that like SiteSell, there are many lesser or unknown cases that don't get high exposure, yet remain unaddressed. Reputations are ruined. Businesses are damaged by moody bloggers and temperamental Webmasters.
Thousands of dollars in court fees must be spent to save reputations and businesses. Google's viewpoint is, "It's just the algorithm and nothing can be done about it." Furthermore, neither Google nor Bing provides clear-cut policies on what to do even when a judgment has been obtained.
This is not to say that Search Engines shouldn't seek to provide unbiased high quality searches. But black hat techniques don't create unbiased searches, either. Yet they do create a high Google Web site ranking. Additionally, if one is going to create a massive corporation that engineers a machine which can inevitably affect every single person who walks the planet, one would be wise to build in a few safeguards, establish policies and hire a couple of humans to ensure that the machine is doing what it’s supposed to. That is called being responsible.
Fortunately, Site Build It! teaches people how to get an excellent Google Web site ranking without dirty tricks and without violating one's integrity.